"Shops in a Surrey town have credited a gift card scheme for helping to boost sales during a pressured time for the high street." - Claudia Sermbezis and Cash Murphy
This BBC article is a great reminder that gift cards can be incredibly powerful when used well.
For customers, they’re flexible and thoughtful. They support local brands without the stress of choosing the “perfect” product. For businesses, they’re a route to upfront cashflow and customer acquisition.
At Steppr, gift card (voucher) campaigns are structured to be growth engines, not just one-off sales. Businesses stay in control of their campaigns, and we offer a completely free service with no commissions. Payments go directly to the business, not to us.
We’re building Steppr to make sure SMEs capture the full upside of digital vouchers, and it’s great to see examples like this where gift cards are actively supporting local economies.
