Half of UK consumers used a supermarket loyalty scheme when buying goods between June and August, according to KPMG’s latest Consumer Pulse. 16% used a loyalty scheme with another type of retailer.
Price is a big part of their appeal. Earlier this year, 24% of consumers told KPMG they were using retailer loyalty schemes to get lower prices more than they had in the previous three months.
A small independent business does not need to recreate a supermarket points scheme to reward repeat customers.
Businesses using Steppr set the face values and discounts for their own vouchers. A customer can buy a voucher at a discount and, where available, buying one loyalty step can unlock another at a higher discount. An account is required to unlock subsequent steps.
The voucher is issued and sold by the business, and the payment goes directly to it.
This gives an independent retailer a fairly simple loyalty mechanism. The customer gets a known saving on another purchase, while the business decides in advance what voucher values and discounts it wants to offer.
No points balance is involved.
